Turn expertise into market position.

We build and run your strategic communication to make you clear, credible and the obvious choice in your market.

For ambitious companies that have already proven their value and are ready for a bigger market, a stronger position and greater visibility.

Why this matters

Good companies are often explained badly.

The product works. The expertise is there. The business survives. But you can only achieve real success if you make it clear to the market: what you stand for, why it matters and why you should be chosen.

Trust is built too late.

Premium pricing gets lost.

Buyers don’t know who it’s for.

AI interprets you without you.

Selected work

Turning business substance into market signal.

European B2B manufacturing group

International expansion

We turned 35 years of local recognition into a Central and Eastern European market position, supporting market entry, sales and the recruitment of senior talent.

European deep-tech company

Product launch & market entry

We took a new defense technology product from market research and GTM strategy through to sales and networking assets, supporting the company's distribution and business development.

Hungarian mediation practice

Category education & expert positioning

We built an expert presence to raise awareness of mediation, using educational media, book promotion and an original podcast to support alternative dispute resolution.

Hungarian recruitment firm

Premium positioning & digital footprint

We mapped the full market and competitive landscape, built a distinctive premium position, and identified the legacy digital traces distorting AI answers about the brand.

Companies we’ve worked with

Component GroupMediation ArtiLogisticHarplastYourartShoprenter × VisaTelekom Hello Business

Capabilities

What we bring to the table.

Technical & Expert-led Businesses

We work primarily with companies where complex expertise, technology or specialist knowledge is at the core of the business.

IT & SoftwareEngineeringProfessional ServicesManufacturingExpert-led BrandsTechnologyAnd more industries

Growth Systems Thinking

We treat growth as one connected system: aligning sales, marketing, product and leadership decisions to identify the highest-impact interventions.

Business StrategyMarket IntelligencePositioningSales EnablementStrategic CommunicationGrowth Strategy

From insight to implementation

From diagnosis to implementation, we work with you as a strategic partner. We put our recommendations into practice, either alongside your internal team or fully outsourced to us.

DiagnosisStrategyImplementationOngoing OperationsOutsourced DeliverySenior Partnership

Meet the crew

One team across strategy, communication and AI.

Dorottya Dibusz

Founder · Growth & Communication

Positioning, market perspective, strategic communication and growth.

István Lőrincz

AI Strategy & Implementation

AI systems, implementation and turning AI opportunities into working business solutions.

Árpád Lőrincz

Founder · Business Architecture & Strategy

Business models, market strategy and operating systems.

AI implementation

Communication and AI both run on shared company knowledge.

When the company's knowledge still lives in a few key people's heads.

As the team grows, more and more decisions route through the same people. Processes are hard to hand over, knowledge is hard to scale, and AI has nothing dependable to work from. We give the critical knowledge and operations a structure, then build the use of AI on top of it.

AI implementation for SMBs

When the company holds several versions of the same truth.

Across documents, systems, regions and decisions, AI is only as reliable as the company knowledge it can reach. We build a company intelligence layer that people and AI both draw the same valid knowledge from.

Enterprise AI implementation